We are an athletic specialty store dedicated to serving the fitness needs of the active Houston community.

How we are different from self-serve “warehouse” retailers and mall stores? " We Fit Your Feet".

Finish Strong Sports isn’t like your regular athletic store. We understand that every person has different feet, different fitness levels and different exercise goals. Whether you’re looking for the latest shoes, apparel or accessories, our knowledgeable staff will take the time to understand your unique needs and recommend products and solutions to help you achieve peak performance.

About Us at Finish Strong Sports:

Finish Strong Sports SS started as a single store on the west side of Houston:
14620 Memorial Drive, Houston, 77079 (281-497-0600)
by Raymond Cooper, a passionate and dedicated runner and health promoter (bio). Seeing the need to expand and serve additional Houstonians, he opened his second store:
6426 Washington Ave, Houston, 77007 (713-861-9779)
near Memorial Park, the Mecca of Houston running and walking.

Finish Strong Sport’s mission is built upon a foundation of service to its customers by providing education, expertise and experience to all those who they are fortunate enough to meet. When these three steadfast principles underlie the extensive inventory and choice selection of athletic footwear, apparel, and accessories found at both FSS locations you can easily understand why FSS has become Houston’s leader in owner-operated running and walking specialty stores.

Coop's Bio:

Raymond Cooper was trained as a corporate lawyer. He excelled at his profession. Despite achieving the admiration of his peers, something was missing. Early in his career, Raymond discovered a passion for running. As a competitive recrea­tional runner he excelled. From sprinting on the track to marathon racing he won, and placed, in numerous local events.

But something was missing, despite the cheering and adulation from the finish line crowds. How could Raymond share his great love and passion of the sport and...
Full Bio

WHY FFS?

Despite Houston’s numerous parks, trails and other walking/running destinations, before FSS opened, there was a lack of quality specialty retailers catering to active Houstonians. With little to no options, large chain retailers carrying inferior products utilizing staffers with minimal knowledge were often the only alternative. Enter Finish Strong Sports, Houston’s premier footwear and apparel retailer catering to Houston’s active lifestyle hobbyists, serious athletes, and professionals with a wide array of products and industry leading customer service.

OK, why choose FSS…we treat you like family. There are many footwear and apparel retailers in the Greater Houston area, so why journey to our specialty running and walking store? It’ not just merchandise to us! Yes you may be able to find some items in other places. However, if you seek something more; If you value expertise, experience, education or a customer centered sales staff, then venture to FSS. The trip will be well worth it.

Our goal is to ensure that you’re totally satisfied with your merchandise selection thus helping you get (or keeping) you active, healthy, fit, and pain free.

How Can FSS Help?

Research shows that most Houstonian’s are not wearing the right shoes! Improper footwear can inhibit performance, lead to stress, fatigue and even injury. Luckily active footwear and sports performance apparel have made tremendous technological advances in the past ten years. Highly specialized products are now readily available to the public which brings new levels of quality and customization to the footwear buying experience. At Finish Strong Sports, our highly-trained and experienced staff make the selection process less confusing by helping educate you about the benefits of proper equipment as well as using technical knowledge to find the best product for your needs.
Our fitting process consists of three steps:
1. Biomechanics — Diagnosing pronation (inward rotation) and supination (outward rotation) by observing how the arch reacts under weight bearing conditions.
2. Foot Characteristics — Length, width, instep height, heel to forefoot ratio, noting the differences, if any.
3. Fit, Feel & Ride — Feedback on how each recommended shoe matches your foot characteristics and how it feels while running or walking.